Jasmine has been among the principal ingredients of more than 80% of all quality perfumes and a third of all men’s fragrances.[2] The sensual aroma is exhilarating and playful, and according to Patricia Davis, brings together the fiery dynamism associated with the masculine aspect (yang) and the soft earthiness of the feminine (yin).[3] The uninhibited aroma evokes lightness and joy, setting the stage for physical awareness and imagination. It is no wonder that the flowers, thought to awaken the spiritual nature of intimacy, have been used traditionally in some cultures to decorate the bed of newlyweds. In magical spiritual traditions, Jasmine is used as a devotional anointing oil and is worn for blessings and good luck.[4]

One look at the chemistry of this seductive aroma explains a lot about its sensual appeal. Amid a bouquet of complex flowery esters, including methyl anthranilate, is the queen of floral aromas, indole, but only if smelled in low concentrations; it occurs naturally in human feces and, at full strength, has an intense fecal odor. At very low concentrations, however, it is intensely floral and appears in some of the sweetest blossoms – for example Narcissus, Jonquil, Honeysuckle, Champaca and Neroli – and is highly regarded in natural perfumery.

Jasmine vines in full flower have a voluptuous aroma that surrounds and embraces anyone who passes. Indeed, no other floral aroma can compare to Jasmine’s legendary effects. The aroma of Jasmine is said to blend with virtually everything and is an indispensable ingredient for the natural perfumer.