Artemisia herba-alba is a specific Artemisia species indigenous to Morocco that provides the essential oil known as Armoise (Mugwort). Ours has a very fresh, cool, soft green, sweet-camphoraceous aroma that is highly diffusive in much the same way as Peppermint, however while the aroma has a very potent initial effect, this subsides after a few minutes of exposure to air. In natural perfumery, Armoise can be used in trace amounts to provide 'lift' to top note accords; to add a fresh, green, naturalness; and to accentuate other green notes such as Galbanum, Common and White Sage, Rosemary, etc.

The aroma of Armoise may be calming when used in very highly diluted (0.25 percent[1]) applications. It contains appreciable amounts of several monoterpene ketones, including camphor (borneone) and alpha- and beta-thujone[2], and therefore Armoise essential oil must be used with great care and respect. Please see Safety Considerations for further information.